Case Study · AI/Automation
DS91 Interiors
Marketing automation deployment for a Bengaluru interiors studio — ₹12L → ₹18L/month with the same team and same ad spend.
The Challenge
DS91 ran a textbook D2C interiors business — Meta ads, WhatsApp inquiries, in-home consultations. Revenue was stuck at ₹12L/month for nine straight months.
Their best salesperson spent 15 hrs/week on cold leads. Hot leads got callbacks 6 hours late. The pipeline leaked at every stage.
Our Approach
We didn't add another tool — we replaced the human bottleneck with Priya AI, our WhatsApp qualification agent, and rebuilt the routing logic so only qualified leads reached the human team.
- 20-call sales audit
- Priya AI custom-trained on DS91 product catalogue
- GoHighLevel CRM rebuild with lead scoring
- WhatsApp + Meta Ads integration end-to-end
- Auto-booking calendar for qualified leads
The Solution
Every Meta-lead form submission now triggers a 3-minute Priya AI conversation on WhatsApp — qualifying budget, intent, and timeline before the lead ever hits a human inbox. Qualified leads get instant calendar links. Cold leads enter a nurture sequence.
- Priya AI deployment + custom training
- WhatsApp Business API integration
- Lead scoring + routing engine
- GoHighLevel CRM rebuild
- Meta Ads form → CRM → WhatsApp pipeline
- Auto-calendar booking
- Real-time conversation monitoring dashboard
The Results
Revenue jumped from ₹12L to ₹18L/month within 90 days. Qualification time dropped from 45 minutes to 3 minutes. Same team. Same ad budget. Compounding outcomes.
Built with.
- Anthropic Claude
- WhatsApp Business API
- GoHighLevel
- Twilio
- Meta Ads
- n8n
- Calendly
We stopped chasing cold leads. Revenue went up — same team, same ad spend. The system just doesn't sleep.
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